The most important social media trends for 2025!

The year is coming to an end and marketing innovations are once again flying around your ears. We too keep a close eye on them and adjust our strategies accordingly. In this blog, we will tell you more about the Social Media trends for 2025.

Social media as a search engine
Whereas the 'Boomers' and 'Millennials' grew up with Google (Koekel ) as the biggest search engine, Gen-Z nowadays uses TikTok to search for the best lunch spots, holidays or tasty recipes. In no time at all, you get videos and photos there that give you a perfect indication of what you are looking for. So as a business, it is smart to use keywords in social media texts in 2025 so that your brand or product is found.

Short-form video becomes the 'key' to awareness and sales
Do you really want to stand out with your brand, product or company in the social media landscape? Then short-form videos really can't be missed in 2025. It is simply the best way to create awareness as well as increase sales. It is not only TikTok and Instagram Reels that use this form of content; it is also becoming increasingly important on YouTube and LinkedIn. Our video specialist Mark is happy to help you with your Short form videos!

Live shopping
Live Shopping involves selling products via a live video on Instagram or TikTok -often at bargain prices. This phenomenon is used very successfully by shops and online shops. As a buyer, you have little time to decide because someone else may run off with the deal. For companies, this form of selling is interesting because they can give live demonstrations of their product. The live contact also allows them to answer questions directly.

User-generated content
Gen-Z is hard to reach. This generation values personal, creative and 'real' content. By having a 'User Generated Content Creator' create the content yourself, you stand a better chance of reaching the right target group. Essential is that you look for a content creator that fits your brand. The message should be well packaged in a video and the content should be playful. In addition, it is important that you discuss your wishes thoroughly so that the content creator can convey the brand story perfectly.

AI? Yes, AI again!
Regular followers of our blogs will know that we also mentioned AI last year. Social media platforms can now not only create texts for you, but they also determine the algorithm and make ads more personal so that they appeal directly to your target audience. AI is and will therefore still be one of the most important trends in 2025.

Hopefully you've been updated enough on social media trends again. Need help coming up with your online strategy? Coffee is ready!