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Ron Steur
The holidays are just around the corner, and that means it's time to take your social media presence to the next level! In this article, we share some social media tips you should definitely apply to be visible to your target audience during the holidays.
Start working out and implementing your strategy on time
As every business knows by now, competition is cutthroat during the holidays. Therefore, start thinking out your strategy in time so that you can also start implementing it in time. Most people get their bearings picking out gifts well before the holidays. So do you start setting up your campaign too late? Then the competition will be ahead of you and chances are you will sell less. In addition, advertising costs rise significantly around the holidays. This is because as the holidays get closer, the competition gets bigger and bigger. Therefore, with the same advertising budget, you reach fewer people, than before. This brings us to the next social media tip for the holidays.
Increase your ad budget around the holidays
As advertising costs rise around the holidays, it is important to increase your advertising budget in time to stay visible to your target audience. Do this at least two or three weeks before the holidays start. By how much you should increase your advertising budget depends on your product and the industry you are in. In general, an increase of 20% to 50% of your ad budget during the holidays can be a reasonable guideline, but it is crucial to continuously monitor the performance and ROI of your content and adjust your budget accordingly. Every situation is unique, so it is important to adjust your strategy based on what works best for your business.
Reach your followers with sweepstakes
Want to reach as many followers as possible? Then set up a win promotion to increase your reach and interaction with your target audience. Win campaigns around the holidays always do well. People are looking for presents and how nice is it to win one or get a discount? For example, by setting up a win action where people have to share your post, respond or like your post, you create more engagement and therefore more reach. This is exactly what you want to achieve during the holidays to make sure you are visible.
Use video content to reach your target audience
Deploy video content during the holidays. Video content is essential to convey emotion and create a deeper connection with your target audience. With video content, you can present your products and services in an engaging way and tell a story that touches or interests people. Besides, people enjoy watching videos rather than pictures. By using videos, you therefore create a wider reach. People respond to videos more often and they are also shared more quickly than pictures. So do you deploy a great video campaign around the holidays? Then chances are you will be more visible than by using only photo content.
Be distinctive and creative with your content
Around the holidays, you are inundated with advertisements and commercials. It is a time when brands and companies compete for consumers' attention. Therefore, make sure you are distinctive and creative in the content you share so that you stand out. Think of something your main competitors don't have yet, but always stay in line with your brand values. Creativity should never come at the expense of the integrity of your brand. So while thinking outside the box, make sure the message you convey is still in line with what your brand stands for.
You can be creative in different ways during the holidays. For example, depending on your product, you can capitalise on the nostalgic feeling during the holidays or come up with a specific campaign for some local communities. Devise a Christmas quiz where people can win presents or create a social media advent calendar, where you build up the excitement during the month of December by sharing a new piece of content every day. This can range from exclusive discounts and sneak peeks to fun facts about your business. In short, be creative and come up with fun and distinctive ideas to stand out during the holidays.
With these valuable social media tips for the holidays, we hope to have prepared you well to present your brand to your target audience in the most creative and effective way. Remember, the holidays are not only about sales, but also about creating a meaningful connection with your customers!